Stadiums are sold out, ratings are hitting historic highs, and the fans and conversations have never been louder. Women's sports aren't just having a moment, they're rewriting the rules of the game entirely.
Hosted in partnership with Public Relations Society of America (PRSA), Game Changers: The Rise of Women’s Sports & Storytelling explores how storytelling, branding, and media strategy have helped elevate women’s sports from niche coverage to mainstream influence. Hear directly from the leaders changing the game in real time as they share how communications professionals are changing narratives, growing audiences, and inspiring the next generation of fans and athletes.
What You’ll Learn:
Get practical takeaways you can apply at your organization, including:
-
Brand Building: Explore how teams and leagues turn their values into a brand identity that fans can rally behind
-
Content that Wins: Discover what’s working across channels—and why it drives engagement and growth
-
PR Playbook: See how comms teams land the right headlines, steer the story, and keep the spotlight on after the final buzzer (and how to run the same plays)
Moderator: Kendra Douglas, Team Reporter, Orlando Magic
Panelists:
-
Alison Martin, Senior Manager, Marketing/Fan Engagement, Orlando Pride
-
Kelly Thesier-Schultz, SVP, Marketing & Communications, Florida Citrus Sports
-
Reshina Warren, Global Marketing & Social Media Leader
PRSA Orlando Gives Back: Attendees are encouraged to bring non-perishable food donations to support Second Harvest Food Bank of Central Florida.
Additional Event Details: There will be complimentary on-site parking. Registration for this event closes on March 19, so don't delay!
Registration fees for WISE Greater Orlando events are non-refundable and non-transferable. Dates, times, and prices are subject to change. WISE Greater Orlando events are subject to capacity limits and may close at any time.
#WISEGreaterOrlando
#Event
#MemberEvent
#In-PersonEvent
#PowerPlay